Dove Rooms is a small multi-purpose community space for the residents of Dover Court Estate, designed and built as part of the London Borough of Islington’s estate-wide regeneration programme, creating new homes on council-owned land.
The idea behind Dove Rooms is that residents can self-manage the space, without direct involvement from the council, which will encourage different uses and activities in the space. PTE were commissioned to develop a modern and engaging overarching brand identity and signage system inspired by this idea.
Our response was to develop a flexible identity to accommodate the multi-purpose nature of Dove Rooms. Central to the identity is a custom alphabet that draws upon the aesthetic of DIY lettering often associated with self-governed, autonomous spaces. By combining the letters ‘D’ and ‘R’, we created an accompanying monogram, which develops further into an abstract pattern, employed for manifestations and complimentary visual signs.