Project
Beechwood Village
Year
2016–2022
Client
Swan Housing Association
Number of homes
251
Homes per hectare
36
Local authority
Basildon Council
Website
Awards
National Housing Award 2017 - Highly Commended
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Planning Awards - Award for planning for increased housing delivery 2018 - Winner
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Essex Housing Awards - Large Housing Scheme (101+ homes) 2023 - Winner
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Pollard Thomas Edwards has designed a new neighbourhood of over 250 volumetric family houses for sale to people on moderate incomes. Factory-built modular technology offers an outstanding range of consumer choice, creating unique homes, which customers have designed to suit their own needs and aspirations.
Potential buyers design their new home via an online configurator - they select their plot, choose preferred house type, number of bedrooms, amend plan arrangement and pick external finishes such as brick type. Residents can even add bays or extensions - each home is unique and every customer is a designer not only of their own home, but also of the street scape.
The prototype homes were completed in 2018, and home-owners have now moved into the new neighbourhood.
This is custom build innovation in action. On one side PTE has developed a formula for customising at scale, offering a million choices on a large site, supported by a digitised process. But the concept of customised home is being used at Beechwood West as a marketing tool to create interest and demand, attracting residents that might not otherwise consider the development. Clever stuff indeed.”
“
Duncan Hayes, Editor, Custom Build Strategy
Compliance does not mean quality
Diespeker Wharf
38 Graham Street
London N1 8JX
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38 Graham Street
London N1 8JX
© Pollard Thomas Edwards
Compliance does not mean quality
