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Silvertown Quays visual identity
Local authority
London Borough of Newham

Silvertown Quays is a swathe of land bordering the Royal Victoria Dock, close to Thames Barrier Park. When redevelopment of the site is complete Silvertown will provide thousands of new homes and non-residential space including artists’ studios, commercial, brand, retail, hotel and community use. As part of our continued regeneration work in east London, PTE was asked by Lendlease Group to provide masterplanning services in support of their bid for Silvertown Quays. We were also commissioned to create the submission document and the visual identity of the pitch.

Our design references the 250 acres of water, which provides a spectacular setting for the area’s transformation into a vibrant 21st century destination to live, work and play. The typographic design draws upon the industrial heritage of Silvertown, an all-important part in the continuing story of the docks. We created a publication and sourced a local iridescent material to foil the typography onto the hard-back cover, creating a connection between the holographic quality and the reflections of a brilliant future on the waterside.

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© Pollard Thomas Edwards

Modest does not mean dull